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5 Tips on SEO for Beginners

5 tips for increasing your article’s search engine discoverability

The Wiley Network

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1. Create a search engine friendly title

  • Include 1-2 keywords related to your topic
  • Keep your title short

2. Optimize your abstract

  • Place essential findings and keywords in the first two sentences of your abstract
  • Repeat your keywords 3-6 times

See below for an example of a well-optimized abstract.

Article abstract

3. Use keywords throughout your article

  • Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)
  • Incorporate keywords in your headings too
  • Find specific keywords on Google Trends and Google Adwords keyword tools
  • Use keywords consistent with your field
  • Let keywords flow naturally and in a contextual way

4. Be consistent

  • Refer to author names and initials in a consistent manner throughout the paper

5. Build links

  • Link to your article across your social media, networking, and institutional sites
  • Encourage colleagues to link to your article

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