5 tips for increasing your article’s search engine discoverability
The Wiley Network
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1. Create a search engine friendly title
- Include 1-2 keywords related to your topic
- Keep your title short
2. Optimize your abstract
- Place essential findings and keywords in the first two sentences of your abstract
- Repeat your keywords 3-6 times
See below for an example of a well-optimized abstract.
3. Use keywords throughout your article
- Include keywords in your title (1-2), abstract (2-3), and keyword fields (5-7)
- Incorporate keywords in your headings too
- Find specific keywords on Google Trends and Google Adwords keyword tools
- Use keywords consistent with your field
- Let keywords flow naturally and in a contextual way
4. Be consistent
- Refer to author names and initials in a consistent manner throughout the paper
5. Build links
- Link to your article across your social media, networking, and institutional sites
- Encourage colleagues to link to your article
